AT&T Connect Wall

This quirky and unique experience affords customers at AT&T’s flagship experience store in Chicago the opportunity to play some fun and entertaining carnival-style games on a massive scale. The over 12-foot tall screen invites participation, drawing players from both inside and outside the store. The engagement focuses on building a relationship between AT&T and its customers by reimagining the typical store-buying experience.

Agency: EWI Worldwide

Date: 2013 / Role: Creative Director /