LEGO Dimensions Conductive Paint Wall

To promote WB Games’ groundbreaking toys-to-life game, LEGO Dimensions, we tapped the excitement & magic of the game itself in a conductive paint wall.

Unveiled at LEGO Kidsfest in Austin, TX, the magic wall combines projection mapping, conductive paint and motion graphics to create a unique experience that immerses kids in the upside down world of LEGO Dimensions.

A seamlessly integrated experience with hidden depths revealed with each touch, each of four interactive panels shares a bit of the story with kids, creating a desire for the new product and offering photo opp moments for parents.

Agency: The Industrious

Date: 2015-2016 / Client: WB Games | Lego Dimensions / Role: Creative Director /