INTERACTIVE EXPERIENCES
AT&T Flagship Store
We created large-scale interactive experiences within AT&T's Flagship store, all designed to draw shoppers in from busy Michigan Avenue and engage them with the AT&T brand.
Connected Car
A life-size interactive vehicle puts shoppers on Michigan Avenue in the driver's seat, educating them on the future of "connected car" technologies.
We created a video game level based on driving to the store from the Chicago suburbs. Connected experiences across multiple screens and platforms create a cohesive story for everyone in the space.
Role
Creative Direction
Interactive Design
Connect Wall
This quirky and unique experience offers fun and entertaining carnival-style games on a massive scale. The 12-foot tall screen invites participation, drawing players from both inside and outside the store.
We created 2D and 3D assets centered around the Chicago theme and Navy Pier: flying hot dogs and deep dish pizzas along with customizable illustrated avatars.
Role
Creative Direction
Interactive Design
Creative Partners
Case Study Video