INTERACTIVE DESIGN
LEGO Dimensions
To promote WB Games’ groundbreaking toys-to-life game, LEGO Dimensions, we tapped the excitement & magic of the game itself in a conductive paint wall.
Bringing the magic of LEGO to life
Unveiled at LEGO Kidsfest in Austin, TX, this interactive combines projection mapping, conductive paint and motion graphics to create a unique experience that immerses kids in the upside down world of LEGO Dimensions.
A seamlessly integrated experience with hidden depths revealed with each touch, each of four interactive panels shares a bit of the story with kids, creating a desire for the new product and offering photo opp moments for parents.
Role
Creative Direction
Interactive Design
Video Direction